Toyota Sambandh Rural Campaign

Challenge

Brand and Product Awareness for Toyota Etios and Liva. Changing the perception of being an expensive brand. Expanding Customer base

Solution

Toyota Sambandh – a marketing campaign to generate awareness and provide test drives and address concerns of budget. Visiting towns which do not have a direct dealership presence.

Results

Brand and Product Awareness for Toyota in 6 states with 113 events, 4700+ Leads Generated, 3000+ Test Drives, 100+ Bookings