Toyota – Etios Lead Gen Program
Challenge
Brand and product awareness. Changing the perception of being an expensive brand. Expanding customer base.
Solution
Toyota Express – an experiential marketing campaign to give product experience , test drives and generate leads.
Results
An Experiential Marketing campaign for Toyota, covering in 9 states with 113 events: and 300 activity days- , 13,000+ Enquiries generated , 9000+ Test Drives , 9000+ Test Drives