Jcb – Superloader Activation
Challenge
Showcasing Multiple and Limitless Applications for Super Loader.
Solution
Experiential in-factory machine operation, Doorstep demonstrations through appointments, specifically targeting Industrial belts of Cotton, Ceramics, Paper, Coir & Solid Waste Management.
Results
77 Cotton Mills visited across Gujarat and Maharashtra, 35% of visits converted into hot enquiries including 15% on spot bookings, 47 Activity days (extending concept to other Industries)