Jcb Gst Campaign
Challenge
Breaking barriers to GST adoption and Communicating new price list for Machines in post GST regime
Solution
A mascot “Fayda Guru” was created in the wake of the new tax system Goods and Services Tax (GST). Fayda Guru gave out the customers the benefits of GST and input tax credit on JCB machines. The idea was extended 360˚ where POSMs were designed, invites sent for GST meets, Van campaigns executed as well as online videos (vernacular language) were created.
Results
Ground activation gathered 500 interests out of which, 20 Installations – 2 sizes, 3 Cities, 70 Colleges – 3 year program
