With its mission- ‘ Protect to Prosper’ state run Hindustan Insecticides Ltd is all set to bring in major changes in rural India with introduction of new molecule to replace DDT and launch of an innovative product Long Lasting Insecticide Net (LLIN).
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Challenge

Dealer appointment in interior areas – Limited sales team -Quick expansion – Dealers sceptical about supply & Improve sales

Solution

Run a carpenter contact & Training program and link carpenters with dealers to give them an additional sales hand

Results

State wide Rollout across Orissa, 29 Districts and 300 Dealers appointed, 2000 carpenters linked, 9000+ Carpenters attended CTP