Create buzz around Dehi Daredevils and Coca Cola association with IPL.
Customised IPL bus offering for sampling and brand engagements visited high traffic locations / stadiums Sampling during Match Breaks – celebrity visits and photo opportunity
Ground activation included :- , 14 Matches , 5 Stadiums , 30 days with an average reach of over 500 per day
Brand and product awareness. Changing the perception of being an expensive brand. Expanding customer base.
Toyota Express – an experiential marketing campaign to give product experience , test drives and generate leads.
An Experiential Marketing campaign for Toyota, covering in 9 states with 113 events: and 300 activity days- , 13,000+ Enquiries generated , 9000+ Test Drives , 9000+ Test Drives
Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke. Brand Awareness is inevitable, other being cost-effective, easy to transport and set-up. Indirectly, Coca-Cola gave out the message of saving the environment through recycling
For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.
Ground activation included :- , 20 Installations – 2 sizes , 3 Cities , 70 Colleges – 3 year program
To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India
Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.
The Biggest POSM rollout for Coca Cola in 2017 22 depots – 8 different languages POSM in record time of 3 weeks
The work was divided into three different parts as plastic ,paper and metal work – checklist created separately for each line of work – phase wise quality checks and despatching
9 varieties of OSM Devloped , 8 diffeent languages adapted (HIndi, English, Bengali, Gujrati, Oriya, Assami, Telgu & Kannad) , 0 complaints of damage / quality issues
Breaking barriers to GST adoption and Communicating new price list for Machines in post GST regime
A mascot “Fayda Guru” was created in the wake of the new tax system Goods and Services Tax (GST). Fayda Guru gave out the customers the benefits of GST and input tax credit on JCB machines. The idea was extended 360˚ where POSMs were designed, invites sent for GST meets, Van campaigns executed as well as online videos (vernacular language) were created.
Ground activation gathered 500 interests out of which, 20 Installations – 2 sizes, 3 Cities, 70 Colleges – 3 year program
Raise Awareness, bring out brand saliency and features of Softtop Supro Minivans, address misconceptions and comparisons with Tata Magic – stronger brand of the market and counter negative rub-off of previous model – Maximo
On-ground, experiential drive campaign in selected transport hubs- Rural Junctions. On spot video testimonials recorded and played again at dealer outlets to drive influence and positive word of mouth.
12 day Pilot on – ground experiential drive campaign in Western Uttar Pradesh Pockets, 639+ Total Registrations, 347+ Test Drives, 31+ Hot Leads
Showcasing Multiple and Limitless Applications for Super Loader.
Experiential in-factory machine operation, Doorstep demonstrations through appointments, specifically targeting Industrial belts of Cotton, Ceramics, Paper, Coir & Solid Waste Management.
77 Cotton Mills visited across Gujarat and Maharashtra, 35% of visits converted into hot enquiries including 15% on spot bookings, 47 Activity days (extending concept to other Industries)
Brand and Product Awareness for Toyota Etios and Liva. Changing the perception of being an expensive brand. Expanding Customer base
Toyota Sambandh – a marketing campaign to generate awareness and provide test drives and address concerns of budget. Visiting towns which do not have a direct dealership presence.
Brand and Product Awareness for Toyota in 6 states with 113 events, 4700+ Leads Generated, 3000+ Test Drives, 100+ Bookings
Everest started its manufacturing facility in Balasore in Orissa. The industry is very freight sensitive so it aims to drive maximum consumption in the nearest periphery. As a strategy, it needed to drive its consumption within periphery of 200 Kms. i9 proposed a 3 month plan for the areas within 200kms periphery.
Brand Visibility through wall painting & Van activity Networking with dealers and influencers through Project Samridhi Dealer support by placement of POSM
Market Re-Entry & Launch Campaign covering 30 Districts in Orissa & 11 Districts in Jharkhand, 2000+ Villages covered with 8 Vans in 4 months, 20 Lac+ Audience, 6Lac+sq. ft. wall covered across 21 districts
