Challenge

NACO has installed 12000 CVM machines in Delhi & NCR to provide 24-hour availability of condoms to TG at just Rs. 5 per packet but challenge was to make TG aware of the utility, usage & benefits.

Solution

Van activity with Live demonstrations, Human Carry Catches, Balloon Inflatable and skit plays with Tag line – “Paanch ka sikka daalo condom nikalo”

Results

Educated the TG on NACO:- 2000 People educated per day , 3000 CVM across Delhi NCR Success of this campaign helped NACO to take the step forward and extend this campaign to other metros and towns where these machines are installed