Category: Case study Retail Solutions

Retail Design Agency

In 2018, i9media won the mandate for retail design agency with HCCB, offering services pertaining to strategy formulation, internal communication tools and designing point of sale merchandise for retail including equipment design.

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admin November 29, 2019 0 Comments

Ambient Rack Production & Installation

Challenge

A typical Visicooler takes about 42 in X 96 in (Single Visicooler) & 81 in X 96 in (Double Visicooler) inside outlet, hence additionally any requirement for merchandising was compromised since there was very little or no space for shelfing.

Solution

The new Visicooler extension is a combination of a cooler and merchandise rack that offers streamlined, efficient storage. The design of the equipment is contemporary and understated, and intended to engage shoppers along the path of purchase.

Results

300 Racks 200 Outlets 14 Cities 8 States

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Teen Kiosk Activation

Challenge

Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke.

Solution

For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.e videos (vernacular language) were created.

Results

70 Colleges 3 Cities 3 Years Program

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Social Experience Happiness Experience

Challenge

To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India

Solution

Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.

Results

700 Kiosk Installed 50 Cities 1 Year Program

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Coca Cola Container Cefetarias

Challenge

Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke. Brand Awareness is inevitable, other being cost-effective, easy to transport and set-up. Indirectly, Coca-Cola gave out the message of saving the environment through recycling

Solution

For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.

Results

Ground activation included :- , 20 Installations – 2 sizes , 3 Cities , 70 Colleges – 3 year program

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admin July 26, 2019 0 Comments

Rural Kiosk

Challenge

To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India

Solution

Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.

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admin July 26, 2019 0 Comments

Retail Posm Rollout At Gt & Mt

Challenge

The Biggest POSM rollout for Coca Cola in 2017 22 depots – 8 different languages POSM in record time of 3 weeks

Solution

The work was divided into three different parts as plastic ,paper and metal work – checklist created separately for each line of work – phase wise quality checks and despatching

Results

9 varieties of OSM Devloped , 8 diffeent languages adapted (HIndi, English, Bengali, Gujrati, Oriya, Assami, Telgu & Kannad) , 0 complaints of damage / quality issues

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admin July 26, 2019 0 Comments