Castrol Ground Activation
Challenge
Even after Castrol is a well-known brand, but still, it faces, low awareness of ancillary products. Tough competition from Local brand players
Solution
A two-way strategy to create visibility and awareness about the specialist range and highlighting the two major concerns, through ground activation program “Har Kadi ki Ahmiyat Badi”
Results
Educational outreach with :- , 10000 mechanics , 20000 Truck Drivers , 5000 Retail Touchpoints
