The Great Indian Rural Mall: Winning markets through Rural Melas
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Doubling farmers’ income would require effective contingency plan for bad weather, proper farm credit system, effective crop insurance, affordable input cost, adequate market access, sufficient warehousing and storage facilities and price support. Undermining these factors would lead to failure of this ambitious plan. R&M analyses the scope and prospects of the scheme
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The Indian Agrochemicals industry is dominated by insecticides which contribute to 60 percent of the overall demand. Efficient usage of crop protection solutions are the need of the hour. Rural Marketing analyses the challenges which need to be addressed on priority for the sustainable and desired growth of agriculture sector.
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With an aim to ensure higher productivity, the Government is expected to pay more and adequate attention on agriculture in the coming Budget. Can we expect a higher budgetary provision, incentives, cheap farm credit, measures for better outcome, efforts for efficient implementation of existing schemes and announcement of a few new schemes? R&M reports
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