Thums Up Charged – Trade Launch
Challenge
Launching Thums UP Charged to Trade Coca Cola is bringing a paradigm shift in the aerated beverage category by bringing in a stronger & charged variant of its one of the iconic drinks – ThumsUp !
Solution
Such a strong product demands an equally innovative & distinct approach to launch – Has to ve exciting, has to be engaging has to be BE CHARGED…. Hence we designed a Avengers themed event
