HLFPPT -Self Test Pregnancy Kits
Challenge
Nishchay Program is a combined initiative of Govt. of India and Hindustan Latex to promote “Nishchay- Self-test pregnancy kits” in rural areas of UP, MP, Bihar & Rajasthan. The challenge was to propagate information.
Solution
To address this sensitive matter with a strategic approach where Rural females were taught about the product through one to one interaction and other entertaining activities with a van named – Project Nischay. Worked closely with Asha workers (Govt Sponsored Health workers)
Results – 557 Villages Covered (UP, MP, Jharkhand, Bihar) , 22 Districts covered , 50000 Females intercepted
