Coca Cola Ipl Roadshow
Challenge
Create buzz around Dehi Daredevils and Coca Cola association with IPL.
Solution
Customised IPL bus offering for sampling and brand engagements visited high traffic locations / stadiums Sampling during Match Breaks – celebrity visits and photo opportunity
Results
Ground activation included :- , 14 Matches , 5 Stadiums , 30 days with an average reach of over 500 per day
