Coca Cola Container Cefetarias
Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke. Brand Awareness is inevitable, other being cost-effective, easy to transport and set-up. Indirectly, Coca-Cola gave out the message of saving the environment through recycling
For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.
Ground activation included :- , 20 Installations – 2 sizes , 3 Cities , 70 Colleges – 3 year program