Challenge

Reaching TG’s doorstep within pop strata of 1500- 5000 and educate them on advantages of mobility & strong network and also helping them with real time documentation solutions.

Solution

Designed a pre-buzz activity before reaching townships to push on the spot conversions on the day of visit. 40 vehicles reaching 40 districts of West Bengal, UP & Uttarakhand with all the necessary elements like Stock, Camera, Photocopier require for documentation.

Results

15,00,000 Rural Customer intercepted in 78 Days, 21000 Villages Covered, 75000 Spot Selling of HBOs (handset bundled offer)

Challenge

Create sampling opportunities for Coke in less approached markets.

Solution

Paid sampling of small value SKU offering @ Rs. 5 through an interactive engagement activity. Gave people opportunity to taste Coke at its best 4 degree Celsius.

Results

1230 locations activated, 41 Vans – 17 States covered, 12,00,000 paid samples

Challenge

Promote Airtel – Medical Helpline in rural areas of Haryana.

Solution

Van activation – Engagement with local health workers and influencers like Pradhan to mobilise audience – Merchandise – Live demonstration.

Results

Rural Medical Helpline in Haryana:- 590 Villages Covered, 1243 Customers given Live demo, 7670 Customers Mobile no. saved

Challenge

Even after Castrol is a well-known brand, but still, it faces, low awareness of ancillary products. Tough competition from Local brand players

Solution

A two-way strategy to create visibility and awareness about the specialist range and highlighting the two major concerns, through ground activation program “Har Kadi ki Ahmiyat Badi”

Results

Educational outreach with :- , 10000 mechanics , 20000 Truck Drivers , 5000 Retail Touchpoints

Challenge

Nishchay Program is a combined initiative of Govt. of India and Hindustan Latex to promote “Nishchay- Self-test pregnancy kits” in rural areas of UP, MP, Bihar & Rajasthan. The challenge was to propagate information.

Solution

To address this sensitive matter with a strategic approach where Rural females were taught about the product through one to one interaction and other entertaining activities with a van named – Project Nischay. Worked closely with Asha workers (Govt Sponsored Health workers)

Results – 557 Villages Covered (UP, MP, Jharkhand, Bihar) , 22 Districts covered , 50000 Females intercepted

Challenge

NACO has installed 12000 CVM machines in Delhi & NCR to provide 24-hour availability of condoms to TG at just Rs. 5 per packet but challenge was to make TG aware of the utility, usage & benefits.

Solution

Van activity with Live demonstrations, Human Carry Catches, Balloon Inflatable and skit plays with Tag line – “Paanch ka sikka daalo condom nikalo”

Results

Educated the TG on NACO:- 2000 People educated per day , 3000 CVM across Delhi NCR Success of this campaign helped NACO to take the step forward and extend this campaign to other metros and towns where these machines are installed