Retail Posm Rollout At Gt & Mt

Challenge

The Biggest POSM rollout for Coca Cola in 2017 22 depots – 8 different languages POSM in record time of 3 weeks

Solution

The work was divided into three different parts as plastic ,paper and metal work – checklist created separately for each line of work – phase wise quality checks and despatching

Results

9 varieties of OSM Devloped , 8 diffeent languages adapted (HIndi, English, Bengali, Gujrati, Oriya, Assami, Telgu & Kannad) , 0 complaints of damage / quality issues

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Jcb Gst Campaign

Challenge

Breaking barriers to GST adoption and Communicating new price list for Machines in post GST regime

Solution

A mascot “Fayda Guru” was created in the wake of the new tax system Goods and Services Tax (GST). Fayda Guru gave out the customers the benefits of GST and input tax credit on JCB machines. The idea was extended 360˚ where POSMs were designed, invites sent for GST meets, Van campaigns executed as well as online videos (vernacular language) were created.

Results

Ground activation gathered 500 interests out of which, 20 Installations – 2 sizes, 3 Cities, 70 Colleges – 3 year program

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Mahindra Supro– On The Go Test Drive

Challenge

Raise Awareness, bring out brand saliency and features of Softtop Supro Minivans, address misconceptions and comparisons with Tata Magic – stronger brand of the market and counter negative rub-off of previous model – Maximo

Solution

On-ground, experiential drive campaign in selected transport hubs- Rural Junctions. On spot video testimonials recorded and played again at dealer outlets to drive influence and positive word of mouth.

Results

12 day Pilot on – ground experiential drive campaign in Western Uttar Pradesh Pockets, 639+ Total Registrations, 347+ Test Drives, 31+ Hot Leads

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Jcb – Superloader Activation

Challenge

Showcasing Multiple and Limitless Applications for Super Loader.

Solution

Experiential in-factory machine operation, Doorstep demonstrations through appointments, specifically targeting Industrial belts of Cotton, Ceramics, Paper, Coir & Solid Waste Management.

Results

77 Cotton Mills visited across Gujarat and Maharashtra, 35% of visits converted into hot enquiries including 15% on spot bookings, 47 Activity days (extending concept to other Industries)

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Toyota Sambandh Rural Campaign

Challenge

Brand and Product Awareness for Toyota Etios and Liva. Changing the perception of being an expensive brand. Expanding Customer base

Solution

Toyota Sambandh – a marketing campaign to generate awareness and provide test drives and address concerns of budget. Visiting towns which do not have a direct dealership presence.

Results

Brand and Product Awareness for Toyota in 6 states with 113 events, 4700+ Leads Generated, 3000+ Test Drives, 100+ Bookings

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Everest – Roofing Solutions

Challenge

Everest started its manufacturing facility in Balasore in Orissa. The industry is very freight sensitive so it aims to drive maximum consumption in the nearest periphery. As a strategy, it needed to drive its consumption within periphery of 200 Kms. i9 proposed a 3 month plan for the areas within 200kms periphery.

Solution

Brand Visibility through wall painting & Van activity Networking with dealers and influencers through Project Samridhi Dealer support by placement of POSM

Results

Market Re-Entry & Launch Campaign covering 30 Districts in Orissa & 11 Districts in Jharkhand, 2000+ Villages covered with 8 Vans in 4 months, 20 Lac+ Audience, 6Lac+sq. ft. wall covered across 21 districts

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Everest – Carpenter Training Program

Challenge

Dealer appointment in interior areas – Limited sales team -Quick expansion – Dealers sceptical about supply & Improve sales

Solution

Run a carpenter contact & Training program and link carpenters with dealers to give them an additional sales hand

Results

State wide Rollout across Orissa, 29 Districts and 300 Dealers appointed, 2000 carpenters linked, 9000+ Carpenters attended CTP

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Nokia Airtel Roadshow – New Connections

Challenge

Reaching TG’s doorstep within pop strata of 1500- 5000 and educate them on advantages of mobility & strong network and also helping them with real time documentation solutions.

Solution

Designed a pre-buzz activity before reaching townships to push on the spot conversions on the day of visit. 40 vehicles reaching 40 districts of West Bengal, UP & Uttarakhand with all the necessary elements like Stock, Camera, Photocopier require for documentation.

Results

15,00,000 Rural Customer intercepted in 78 Days, 21000 Villages Covered, 75000 Spot Selling of HBOs (handset bundled offer)

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Coca Cola Rural Roadshow

Challenge

Create sampling opportunities for Coke in less approached markets.

Solution

Paid sampling of small value SKU offering @ Rs. 5 through an interactive engagement activity. Gave people opportunity to taste Coke at its best 4 degree Celsius.

Results

1230 locations activated, 41 Vans – 17 States covered, 12,00,000 paid samples

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admin July 26, 2019 0 Comments

Airtel – Mediphone

Challenge

Promote Airtel – Medical Helpline in rural areas of Haryana.

Solution

Van activation – Engagement with local health workers and influencers like Pradhan to mobilise audience – Merchandise – Live demonstration.

Results

Rural Medical Helpline in Haryana:- 590 Villages Covered, 1243 Customers given Live demo, 7670 Customers Mobile no. saved

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admin July 26, 2019 0 Comments