The Ministry of Food Processing Industries (MoFPI) seeks complete control over organisations which do not come under its administrative control but has onus of developing business related to these agencies. Tussle with two other ministries has now reached to the highest level-PMO
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The second largest employment provider in India, handloom and handicraft sector is the most neglected and undermined by policy makers. It is only social will of some individuals and organisations, the sector is witnessing a transformation from within. R&M brings to fore unsung heroes of the sector.
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Father of Green Revolution MS Swaminathan in a candid interview with Tafeem Siddiqui says the government should invest more public sector agriculture research which is transforming agriculture and gene editing technology is the new mantra for higher productivity
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With its mission- ‘ Protect to Prosper’ state run Hindustan Insecticides Ltd is all set to bring in major changes in rural India with introduction of new molecule to replace DDT and launch of an innovative product Long Lasting Insecticide Net (LLIN).
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Challenge

Launching Thums UP Charged to Trade Coca Cola is bringing a paradigm shift in the aerated beverage category by bringing in a stronger & charged variant of its one of the iconic drinks – ThumsUp !

Solution

Such a strong product demands an equally innovative & distinct approach to launch – Has to ve exciting, has to be engaging has to be BE CHARGED…. Hence we designed a Avengers themed event

Challenge

Innovatively Launch new range of exoXcellence Backhoes in Markets having sales potential. Get the dealer team excited about the range and push the new series

Solution

Imbibed local culture and flavor in events, customized design and dealer partnership helped in executing a flawless and successful event

Challenge

Create buzz around Dehi Daredevils and Coca Cola association with IPL.

Solution

Customised IPL bus offering for sampling and brand engagements visited high traffic locations / stadiums Sampling during Match Breaks – celebrity visits and photo opportunity

Results

Ground activation included :- , 14 Matches , 5 Stadiums , 30 days with an average reach of over 500 per day

Challenge

Brand and product awareness. Changing the perception of being an expensive brand. Expanding customer base.

Solution

Toyota Express – an experiential marketing campaign to give product experience , test drives and generate leads.

Results

An Experiential Marketing campaign for Toyota, covering in 9 states with 113 events: and 300 activity days- , 13,000+ Enquiries generated , 9000+ Test Drives , 9000+ Test Drives

Challenge

Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke. Brand Awareness is inevitable, other being cost-effective, easy to transport and set-up. Indirectly, Coca-Cola gave out the message of saving the environment through recycling

Solution

For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.

Results

Ground activation included :- , 20 Installations – 2 sizes , 3 Cities , 70 Colleges – 3 year program

Challenge

To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India

Solution

Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.