Screen Installation

Challenge

As a retail consultancy Infinity was given the task to Communicate offers/promos to consumers without any delay and in an interactive way Nationally. Infinity developed and executed national screen activation strategy – in the pilot 85 Screens were installed on different

Solution

To create a branding differentiator–merchandising and to increase volume and consumer awareness screens installed

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Store Designing & Execution

Challenge

The new dell store deign and execution.

Solution

As per brands new theme, the entire setup was designed and executed within timeline

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Toyota Sambandh Campaign

Challenge

Expanding Customer base, brand-product awareness and changing the perception of toyota as an expensive brand

Solution

TA well designed marketed campaign to generate brand awareness, providing test drives,
Addressing budget concerns & targeting visits to towns having direct dealership absence

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Retail Design Agency

In 2018, i9media won the mandate for retail design agency with HCCB, offering services pertaining to strategy formulation, internal communication tools and designing point of sale merchandise for retail including equipment design.

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Kumbh Mela 2019

In 2019, We won the Kumbh Mela Branding rights . Designing of unique element, production and installation was the core responsibility during the Kumbh Mela 2019.

Results

600 Light Poles 200 Boats 100 Watch Tower 150 Changing Rooms 70 Public Accommodation 100 Hoardings

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Ambient Rack Production & Installation

Challenge

A typical Visicooler takes about 42 in X 96 in (Single Visicooler) & 81 in X 96 in (Double Visicooler) inside outlet, hence additionally any requirement for merchandising was compromised since there was very little or no space for shelfing.

Solution

The new Visicooler extension is a combination of a cooler and merchandise rack that offers streamlined, efficient storage. The design of the equipment is contemporary and understated, and intended to engage shoppers along the path of purchase.

Results

300 Racks 200 Outlets 14 Cities 8 States

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Teen Kiosk Activation

Challenge

Branding College Cafes creates great visibility and brand shout for Coke, however the maintenance team / admin of these cafeterias consider tie-up on rotational basis with competition too, which becomes a lost opportunity for Coke.

Solution

For the 2folld objectives, we came up wit a recycled kiosk that was built from a waste container. It was a complete makeshift that could be dismantled completely and easy to transport.e videos (vernacular language) were created.

Results

70 Colleges 3 Cities 3 Years Program

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Social Experience Happiness Experience

Challenge

To create a branding differentiator–merchandising kiosk in 7’x8’ size, with product range display & selling point where the brand connects directly with its’ T.A., which is cost effective, easy to erect and is made for fast rollout across India

Solution

Low cost outdoor Kiosk for rural areas. Also to create hangout zones/ Landmark in rural area leading to increase in Volumes. The kiosk was made of MS sheets with powder coating, Vinyl Prints, ISI marked electric fitting and a Lit Coke Logo on Top.

Results

700 Kiosk Installed 50 Cities 1 Year Program

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